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This is a guide to options and tools for laying out global text in the CS4 versions of InDesign, Photoshop and Illustrator. None of them are obvious or documented in the regular versions of the application, but there are a dizzying variety of options
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The financial analysis is the most concrete, practical part of the business plan, the section likely to arouse the greatest interest.
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Your business is great. You’ve invented something better than sliced bread. You offer such an amazing service at such a great price that people should be knocking your door down. And they might be. But they’re all asking for a proposal. Proposals are a fact of life. We all do them, and we’re all trying to blow our prospects away. But most proposals are bad.
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Everyone makes the same classes of error…
1. Invalid competitive advantages
2. Lacking an unfair advantage
3. No one said they'd buy it
4. Incorrect positioning against competition
5. No significant route to customers